Each Agility Update article this month challenges assumptions to prompt a rethink – from the impact of ‘Likes’ in Social Media, to the concept of ‘growing’ buildings as biological structures.
And tying everything together is an MIT Sloan Review article about innovation that draws out the best research and insights from their research archives.
Companies that continue to pour money into social media should pause to take stock and ask if their millions of Facebook likes or videos that have gone viral are actually benefitting the company.
Hard questions of ROI are being asked, and research is showing that “likes lead to nothing”, says Sunil Gupta, the Edward W. Carter Professor of Business Administration, in Harvard Business School’s Working Knowledge. Says Gupta: “(Companies) are putting so much money into social media, and they are only just now beginning to learn to stay on message and ask the questions that matter: Does it drive the business, or at a minimum, does it enhance the brand?”
According to The CMO Survey 2017, social media spending increased by 200 percent in the past eight years, rising from 3.5 percent of marketing budgets in 2009 to 10.5 percent in February 2017. This trend is expected to continue: Marketers say they will expand their social media spending by 90 percent over the next five years, or to 18.5 percent of the total by then. Read more hard-learned lessons here from companies who have got it wrong and others who have got it right.
In 12 Essential Innovation Insights, MIT Sloan Review has gathered a dozen of the best research and insights into innovation from their research archives. The article presents them in capsule form with links to the original articles for readers to deep dive. The top four are:
Click here (free, registration may be required) to read the remaining eight insights.
Disruption of the design and construction industry can be a reality right now.
Engineers and researchers at MIT have developed and tested a free-moving 3D printing system that can construct an object of any size and be integrated into a building site tomorrow.
In a proof of concept, the researchers used the prototype — consisting of a tracked vehicle that carries a large, industrial robotic arm, which has a smaller, precision-motion robotic arm at its end — to fabricate the foam-insulation framework used in traditional construction to form a finished concrete structure.
The Digital Construction Platform (DCP) ‘printed’ the basic structure of the walls of a 50-foot-diameter, 12-foot-high dome in 14 hours, showing it can be easily adapted to existing building sites and equipment, and that it will fit existing building codes without requiring whole new evaluations.
Ultimately, the system is intended to be self-sufficient, and use on-site data and materials to design buildings without parts. Such a vision includes, for example, combining ‘structure and skin,’ and beams and windows, in a single production process.
3D printing has certainly come a long way since Agility Update offered the first article in 2013. View the DCP in action and read more here.
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